Republic of the Philippines
PALAWAN COUNCIL FOR SUSTAINABLE DEVELOPMENT
Puerto Princesa City, Palawan
PCSD RESOLUTION NO. 05-255
“RESOLUTION ADOPTING THE GUIDELINES IN THE OPERATIONALIZATION OF THE PCSD COMMUNITY RADIO STATIONS”
WHEREAS, the Palawan Council for Sustainable Development Staff (PCSDS) was created by virtue of the Strategic Environmental Plan (SEP) for Palawan Act (RA 7611) charged with the governance, implementation and policy direction of the Law to achieve its goals of attaining sustainable development for Palawan;
WHEREAS, inherent in the RA 7611 is the implementation of the Environmental Education & Extension Program as a support mechanism, using multi-media approaches including broadcasting medium to ensure weaning people away from destructive practices and transforming people to become effective partners in pursuing sustainable development;
WHEREAS, by virtue of RA 8993, an Act granting Franchise to a grantee, the Palawan Council for Sustainable Development (PCSD) was granted a franchise to construct, install, establish, operate and maintain radio and/or television broadcasting stations in the province of Palawan for educational and/or non-commercial purposes for public interest;
WHEREAS, the PCSD, through the Palawan Tropical Forestry Protection Programme (PTFPP) a special project of the PCSDS, in coordination with the TAMBUL1 Foundation, a national NGO active in operationaiising Community Radio Stations (CRS), have established three (3) Community Radio Stations namely: DWRI Radyo Inogbong Boses ng Bataraza in Bgy. Inogbong, Bataraza Palawan, DWRC Radyo Cabayugan in Bgy. Cabayugan in Puerto Princesa City, and DWEN Radyo Balinsasayaw in El Nido, Palawan, as one of the multi-approach strategies in ensuring a responsive communities through localize and popularize SEP and development related information packages to elicit support for PCSD programs and projects;
WHEREAS, Community Radio Stations are established to serve the interests of the communities thereby empowering them to be active partners of PCSD in sustaining development for the province as the CRS is defined to be a radio station of, by and for the people/communities, giving them huge share in the management of these CRS’s;
WHEREAS, Community Media Councils were subsequently organized to assist the PCSDS in management, operation, and maintenance of the CRS;
NOW THEREFORE, resolved be it hereby resolved the adoption of the foregoing Guidelines for the Operations of the PCSD Community Radio Stations, as follows:
POLICY AND APPLICATION
Section 1. Title. These guidelines shall be known and cited as The Guidelines in the Operationalization of the PCSD Community Radio Stations.
Section 2. Purpose. Pursuant to the provisions of the RA 8993, the following prescribes the ownership, management, operational processes, systems, and rules in operating the three CRS established by PCSD namely: DWRI – Boses ng Bataraza in Brgy. Inogbong Bataraza Palawan, DWIC Radyo Cabayugan, in Brgy. Cabayugan, Puerto Princesa City and DWEN, in Bgy. El Nido, Palawan.
Section 3. Scope of Application. These guidelines shall apply in the operationalization of the Community Radio Stations established by the PCSD to serve as guide for the organized Media Councils and staff, tasked by PCSD to manage these stations.
DEFINITION OF TERMS
Section 4. The following terms used in the subsequent provisions of these Guidelines shall be defined as follows;
4.a. Community Media Council (CMC) is a group of leaders representing a cross-section of the community whose task is to make decisions and formulate policies with respect to the operation of the CRS based on the approved PCSD Operational Guidelines.
4.b. Communtiy Radio Station (CRS) is a low-powered radio station, mostly operating in FM frequency at a maximum of 1KW power, with a capability of approximately 5 kilometer radius coverage and operated by the communities. For the PCSD stations, these stations are used for important development initiatives especially the proper management of natural resources, and an effective tool in raising environmental awareness among the communities served.
4.c. Congressional Franchise (CF) a piece of legal instrument afforded by the Philippine Congress to a qualified proponent to construct, install, establish, operate, and maintain radio/television broadcasting stations.
4.d. Environmental Education and Extension Program (EEEP) a special program implemented by PCSDS in support to the Environmentally Critical Areas Network of the SEP Law, utilizing multi-media and both conventional and unconventional approaches to wean people away from environmentally destructive practices.
4.e. Kapisanan ng mga Broadcasters Ng Pilipinas (KBP) is a nationwide association of broadcasters which hopes to maintain professional standard of the practicing broadcasters in the country among other functions.
4.f. Radio Programming refers to the hourly chronology/flow of programs aired on an hourly schedule per day over the CRS and becomes the official flow of programs aired ;
4.g. Palawan Tropical Forestry Protection Programme ( PTFPP), is a special programme of the PCSDS funded by the European Union and the Philippine Government aimed to assist in the preservation of the forests in Palawan implemented from 1996 to 2004.
4.b. Strategic Environmental Plan for Palawan Act (SEP Law). A special Law enacted by Congress of the Philippines thru RA 7611 which hopes to attain sustainable development for Palawan thru complementation of development and environmental protection
4.i. The Palawan Council for Sustainable Development (PCSD) a multi-sectoral/disciplinary body charged by the RA 7611 to implement the SEP Law in Palawan.
CHAPTER III. OWNERSHIP
Section 5. Ownership of the CRS. The PCSD shall be recognized as the legitimate owner of the Community Radio Stations since its establishment were greatly funded and supervised by the PCSDS thru the PTFPP Programme. The Congressional Franchise afforded to PCSD recognizes the institutional legitimacy of the PCSD and the goals that it envisioned as in line with the overall goals of the SEP Law. This ownership covers the structures, facilities and equipment within the CRS unless transferred to any legitimate Media Councils, group or persons who are (made-up) members of the community, the Station serves through special instruments that the PCSD will undertake to such qualified party.
CHAPTER III. MANAGEMENT
Section 6. Supervision. The management of the Community Radio Stations shall be lodged with the Community Media Councils organized by PCSDS following the herewith guidelines and related management, operational and code of ethics prescribed by the National Telecommunications Commission and Kapisanan ng Mga Brodkasters sa Pilipinas (KBP) and other set of broadcast rules and regulations approved and pursued by the PCSD. Likewise, the supervision shall be governed by the conditions stipulated in the Memorandum of Agreement (MOA) signed between the PCSDS and the Media Councils. The supervision shall cover the following concerns: manning the stations, operationalizing the overall systems of the station, implementing the PCSDS approved programming schedule, organizational set-up, monitoring and maintenance of the station.
Section 7. Manning the CRS. This pertains to the authority and responsibility of the Media Councils over managing, operationalizing these guidelines and programs of the CRS. Considering the necessity of technical requirements to effectively manage the station, the Media Council may organize a Station staff7team to run the daily chores of the CRS from among community members. The station staff should render services on a voluntary basis and should pass the criteria jointly drawn by the PCSDS and the respective Media Council. The following can compose members of the station staff: Station Manager, Asst Manager, secretary, community guards and volunteer announcers and technicians. The responsibility of the station staff covers the overall daily management in terms of running the operations, programming – in accordance with these guidelines, and implementation of the programs.
Section 8. Programming. This pertains to the set or line-up of programs assigned to every time slots which include the format, content, treatment and schedule of programs aired/broadcast over these CRS’s including radio spiels and plugs. The programs shall be multi-faceted ensuring education, information and entertainment value aimed at providing the listening public with the adequate information to assist in improving their living conditions while at the same time be highly aware of environmental laws and issues which will subsequently lead them to protect the environment. It is hereby directed that at least 20% of the programming schedule should be focused on livelihood and environment. Programs on health education, women and development, gender issues, community affairs etc, are highly encouraged to comprise the 80 % of the whole programming schedule. It shall also provide adequate public service time. Strictly prohibited are programs, obscene and indecent language or speech or act and dissemination of false and misrepresentation to the detriment of the public. Political campaign materials such as programs and advertisements maybe allowed on a strictly monitored manner ensuring that contending political parties be given equal time allocation. Payola system is strictly prohibited. Generally, the following should be considered in approving airing of messages:
- information needs of the listeners,
- preferences of the listeners,
- objectives of the station,
- preferences of the sponsors and
- objectives of the sponsors.
The programs are likewise attuned to the General Broadcast Policy that the Congress of the Philippines may hereinafter enact.
The Annual (or Semi-annual, as deemed applicable) radio programming schedule should be approved by PCSDS. Approval of PCSDS be secured once a programming plan is submitted by the Community Media Council at the start of the CRS operation. However, specific program contents may not necessarily need approval from the PCSDS but by the CMC. The PCSDS likewise shall be notified on succeeding changes on the schedule. As a monitoring tool, each CRS shall maintain a Daily program logbook which will indicate time length, program title, announcer, format, etc (as deemed applicable).
Section 9. Broadcast Code of Ethics. Broadcasters or program announcers should abide by the Broadcasters “Code of Ethics” as set by the Kapisanan ng mga Brodkasters sa Pilipinas and the overall systems of operation of the CRS which will subsequently be established jointly by the PCSDS and the Media Council.
Section 10. Organizational Set-up of the Media Council. Community Media Council is a multi-sectoral group organized to supervise the management and operations of the CRS. The members may represent different sectors of the community which include (but not limited to): senior citizen group, farmers, rural women, out-of-school-youth and young adults, market vendors, health workers, religious, students, extension and rural development, local government, peace and order representatives, environmental and civic groups. The council shall elect among themselves a Chairman, Vice-chairman, secretary, treasurer and auditor among the members.
CHAPTER IV. ACCOUNTABILITY
Section 11. Violation to this guideline. Violation of these guidelines by any member of the CMCs and station staff will automatically cancel/forfeit the CMCs authority as provided for in the MOA forged between the CMC and the PCSD, without necessarily prejudicing the right of the PCSDS to file appropriate cases in Court. In which case, the PCSDS will temporarily man the Station while awaiting for new set of CMC officials who shall assume the vacated positions.
Section 12. Destruction and Loss of Facilities and Equipment. For purposes of safe keeping, the facilities and sets of equipment within the CRS are assigned to respective CMC officer through a Memorandum Receipt (MR), however, in cases of loss and damages to equipments the responsibility is lodge to the whole CMC and therefore shall bear the cost of replacing the lost equipment or repairing the damage to the equipment.
CHAPTER V. IMPLEMENTATION PROCESS
Section 13. Formulation of the Operational Guidelines. The PCSDS shall formulate the proposed guidelines for the operationalization of the CRStations of the PCSD. Afterwhich, the draft should be presented to the existing/active Community Media Councils for consultation purposes.
Section 14. Consultation and Conflict Resolution. The draft guideline shall be presented to the concerned CMCs. Issues aired during the CMC consultation shall become the bases of PCSDS in improving the proposed guidelines. The PCSDS shall be responsible in coming up with the final decision over highly contested concern(s).
Section 15. PCSD Approval. The final CRS Operational Guidelines shall be presented to PCSD for approval. The approved guideline shall afterwards be disseminated to the CMCs and concerned entities.
Section 16. Enforcement of the Guidelines. The PCSD approved guidelines shall serve as the basis of the CMCs and the Station Staff in operationalizing the CRS. This would include formulation of specific programming, activity planning and the likes;
Section 17. Formulation and adoption of Internal Broadcast Systems. Pursuant to the provisions of these guidelines, the CMC and the PCSDS shall initiate the formulation of an internal CRS Broadcast Systems and protocol which shall become the basis of the volunteer program announcers/hosts in the conduct of broadcasting.
CHAPTER VI. MONITORING
Section 18. Performance of the CRS. The PCSDS shall formulate a standard monitoring instrument which will assess the performance of the CRS to cover the operational and organizational management, programming, trust fund management and utilization and consistency to the overall objectives of the CRS.
Section 19. Level of Environmental Awareness and Media Effectiveness.As a support mechanism to the Environmental Education and Extension program of the PCSD, a standard survey instrument shall be developed by the EEED. It shall be used by the CMCs in undertaking biennial survey to determine the effectiveness of the CRS in terms of increasing the level of environmental awareness. This survey aims at assessing the change in the level of environmental awareness of the covered communities and the effectiveness of the CRS as a medium in disseminating environmental information.
Section 20. Trust fund “Book of Accounts” Audit. A bi-annual audit of the “Book of accounts” of the trust fund as mentioned in Sec. 28 of this guidelines, shall be undertaken by the PCSDS.
CHAPTER VII. SUSTAINABILITY
Section 21. Funding Mechanism: The cost of constructing the building, procurement of equipment and other facilities shall be shouldered by PCSDS with counterpart from the community in the form of cash, equipment or labor/services. Cost of repairs and maintenance shall likewise be borne by PCSDS and from donations accruing to the CRS. Until the feasibility and strength of the Trust fund is established will the PCSD wean away its funding/support obligations to the Trust fund which will eventually sustain the technical and financial allocation for the Station;
Section 22. CRS Trust fund. The PCSD herewith authorizes the concerned CMC to establish a Trust fund. To cover cost of fuel, office supplies, honoraria for station staff and other maintenance costs, the CRS through the CMCouncil can accept donations in the form of cash, kind or services from communities and other sectors in lieu/exchange of airing time or institutional ads. However, used of airing time should abide by the broadcast rules stipulated at Sec. 15 and Sec. 31. To ensure proper handling of donations, the CMCs should set-up a trust fund where all of these donations will be lodged. The trust fund should maintain “Book of Accounts” which will be audited regularly by PCSDS. An original copy of a PCSDS/CMC Acknowledgement Receipt should be provided to the donee while maintaining the duplicate copy to be attached to the records of “Book of Accounts”. Considering that the CRS operation is a non-profit oriented institution, it is imperative that the acceptance of donations should be aired over the CRS with explanations of the supposed project or cost subject for donations, likewise is the airing of the total donations received and where the fund goes to ensure transparency. The trust fund can be utilized to handle operational costs, honoraria of station staff and special environmental projects that the Media councils will engage in.
Section 23. Donee to the CMC Trust fund: All personalities, groups, associations and members of the community can qualify as donee except (but not limited to), owners of businesses such as beer houses, night clubs and the likes, likewise arc those individuals or corporations or entities proven or heavily involved at operating illegal logging, illegal fishing, and mining/quarrying operators with negative reputation in the community/among environmentalists. Political advertisements on the other hand, maybe allowed to be aired over these stations provided that equal air-time lengths shall be given to interested advertisers. Monopoly of one political aspirant is strictly prohibited. The criteria in dealing with donations should be formulated by the CMCs and should be conformed by PCSDS.
Section 24. Cost of Airing Time. While services of the CRS are considered free of charge – especially public service programs/announcements (e.g. lost and found, death calls etc), the PCSD allows minimum fees for the air time of acceptable advertisements thus hereby provides the maximum ceilings for acceptable charging of airing time of the CRS purposely to augment the trust fund.
- P2.00 for every single individual mentioned/greeting.
- P10.00 for announcements of personal events/occasions (except those events promoted for public interest/or community fund raising project. In which case, the CRS shall be made sponsor of such event in lieu of free air promotion/plugging)
- For airing of regular programs (15 to 60 minutes), charges shall be based on the perceived operational monthly cost computed on an hourly basis. It shall be determined by the CMC’s.
Section 25. Donations from outside communities/individuals. The PCSDS reserves the right to coordinate and facilitate transactiona! arrangements between and among interested funding or assistance donors from outside the coverage areas of the CRS. Tf donee directly transacts with the CMC, the CMC should immediately course the matter to the PCSDS for protocol processing of this arrangement.
Section 26. Communities Sustaining the CRS. Consistent with the conceptual framework of community radio stations of eventually turning-over the independent management of CRS to the communities, it is hereby emphasized that CRS shall be turned-over to the respective CMC’s after ten years of good and unblemished community led operation, and stability/capability of the trust fund. The performance of the CMCs wili regularly be monitored by PCSDS.
CHAPTER VIII. TRANSITORY PROVISIONS
Section 27. Amendment. These guidelines may be amended wholly or in partly by the PCSD after consultations with the CMCs.
Section 28. Repealing Clause. The guidelines shall supersede all Rules and Regulations inconsistent herewith.
Section 29. Effectivity. These Guidelines shall take effect immediately upon approval.
APPROVED and ADOPTED this 24th day of June 2005 in Puerto Princesa City, Palawan.
I hereby certify to the correctness and accuracy of the foregoing resolution.
EXEC.DIR.NELSON P. DEVANADERA
|APPROVED FOR THE COUNCIL:
HON.ABRAHAM KAHLIL B. MITRA